Pelsmacker, Patrick de,  1957- <br/><br/>
Marketing communications :  a European perspective / 
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh, Gudrun Roose. 
 - Eighth edition. 
 - 1 online resource 
<br/><br/> Previous edition: 2021. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292737218 1292737212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Europe<br/>Advertising
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.8/02094