TY  - BOOK
AU  - Mehta,Shreefal S.
TI  - Commercializing successful biomedical technologies: basic principles for the development of drugs, diagnostics and devices 
SN  - 9780521870986 (hbk.)
U1  - 660.60688 
PY  - 2008///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Biomedical engineering
KW  - Marketing
KW  - Patents
KW  - Pharmaceutical biotechnology industry
KW  - Pharmaceutical biotechnology
KW  - Medical instruments and apparatus
KW  - Case studies
N1  - Includes bibliographical references and index; 1. The biomedical drug, diagnostic, and devices industries and their markets. - 2. Markets of interest and market research steps. - 3. Intellectual property, licensing, and business models. - 4. New product development (NPD). - 5. The regulated market: gateway through the FDA. - 6. Manufacturing. - 7. Reimbursement, marketing, sales, and product liability
ER  -