Cram, Carol M

E-commerce concepts : illustrated introductory / Carol M. Cram - Boston, Mass. : Course Technology, c2001 - xiv, 248 p. : col. ill. ; 28 cm. - Illustrated series .

"Project files list" - p. 236-237. Instructions for downloading the project files from the World Wide Web" - p. [3] of cover

Exciting New Products. - Preface. - Understanding E-Commerce Basics. - E-Commerce Options. - Exploring Marketing Issues. - Planning and Development. - E-Commerce Components. - Payment Processing. - Security Issues. - Customer Service. - References. - Endnotes. - Project Files List. - Glossary. - Index.

"Master e-commerce concepts quickly and easily with the Illustrated Series from Course Technology -- the quick, visual way to build conceptual knowledge and skills! Each Illustrated book is designed to be graphical, intuitive, and accessible. With this book, students learn the basic concepts and language of e-commerce. Designed to teach students to explore and evaluate e-commerce technologies, sites, and issues, this book is the ideal introduction to the quickly developing world of e-commerce." - Back cover.

0619018186


Electronic commerce.

658.84 / CRA