Rayner, Philip,  1947- <br/><br/>
Media studies :  the essential introduction / 
Philip Rayner, Peter Wall, and Stephen Kruger. 
 - London ;  New York :  Routledge,  2001 
 - xvi, 331 p. ;  25 cm. 
<br/><br/>Figure acknowledgements. - Preface. - Introduction. - Pt. 1. Reading The Media. Image analysis. Narrative. Genre. Representation. Media intertextuality. Media ideology. Realism. Example: Title sequences. - Pt. 2. Media Audiences. Example: Magazines. - Pt. 3. Media Institutions. Example: Cinema. - Pt. 4. Three Case Studies. Case study 1: News. Case study 2: Advertising. Case study 3: Pop music. - Pt. 5. Essential Media Skills. Research skills. Production skills. Preparing for exams. - Appendix: Sample exam papers. - Resources. - Glossary. - Bibliography. - Index. 
<br/><br/><label>ISBN: </label>041523610X  (hardcover) 0415236118 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23  / RAY