TY  - BOOK
AU  - Rayner,Philip
AU  - Kruger,Stephen
AU  - Wall,Peter
TI  - Media studies: the essential introduction 
SN  - 041523610X
U1  - 302.23 
PY  - 2001///
CY  - London, New York
PB  - Routledge
KW  - Mass media
N1  - Figure acknowledgements. - Preface. - Introduction. - Pt. 1. Reading The Media. Image analysis. Narrative. Genre. Representation. Media intertextuality. Media ideology. Realism. Example: Title sequences. - Pt. 2. Media Audiences. Example: Magazines. - Pt. 3. Media Institutions. Example: Cinema. - Pt. 4. Three Case Studies. Case study 1: News. Case study 2: Advertising. Case study 3: Pop music. - Pt. 5. Essential Media Skills. Research skills. Production skills. Preparing for exams. - Appendix: Sample exam papers. - Resources. - Glossary. - Bibliography. - Index
ER  -