Hiebing, Roman G. <br/><br/>
The successful marketing plan :  how to create dynamic, results-oriented marketing / 
Roman G. Hiebing, Scott W. Cooper and Steve J. Wehrenberg. 
 - 4th ed., fully rev. and expanded. 
 - New York, NY :  McGraw-Hill,  c2012. 
 - xxxvi, 566 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071745574 (pbk.) 0071745572 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / HIE 2012