TY  - BOOK
AU  - Hiebing,Roman G.
AU  - Cooper,Scott W.
AU  - Wehrenberg,Steve
TI  - The successful marketing plan: how to create dynamic, results-oriented marketing 
SN  - 9780071745574 (pbk.)
U1  - 658.802 
PY  - 2012///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Marketing
KW  - Planning
N1  - Includes index
ER  -