Bosworth, Michael T. What great salespeople do : the science of selling through emotional connection and the power of story / Michael Bosworth, Ben Zoldan. - New York, NY : McGraw-Hill, c2012. - xvi, 237 p. : ill. ; 24 cm. Includes index. ISBN: 9780071769716 (hbk.) 0071769714 (hbk.) Subjects--Topical Terms: Selling.Sales management.Marketing. Dewey Class. No.: 658.85 / BOS 2012