Yeshin, Tony.
Advertising /
Tony Yeshin.
- London : Thomson Learning, c2006.
- xxvii, 465 p. : ill. ; 26 cm.
Includes bibliographical refrences (p. [437] - 454) and index.
1844801608 (pbk.) 9781844801602
Advertising.
Advertising--Great Britain.
Advertising--Europe.
659.10941 / YES