Yeshin, Tony.

Advertising / Tony Yeshin. - London : Thomson Learning, c2006. - xxvii, 465 p. : ill. ; 26 cm.

Includes bibliographical refrences (p. [437] - 454) and index.

1844801608 (pbk.) 9781844801602


Advertising.
Advertising--Great Britain.
Advertising--Europe.

659.10941 / YES