TY  - BOOK
AU  - Yeshin,Tony
TI  - Advertising
SN  - 1844801608 (pbk.)
U1  - 659.10941 
PY  - 2006///
CY  - London
PB  - Thomson Learning
KW  - Advertising
KW  - Great Britain
KW  - Europe
N1  - Includes bibliographical refrences (p. [437] - 454) and index
ER  -