Brierley, Sean, 1966-

The advertising handbook / Sean Brierley. - 2nd edition. - 297 pages : illustrations ; 24 cm. - Media practice .

First published 1995 Second edition first published 2002 by Routledge.

Includes bibliographical references and index.

0415243912


Advertising--Handbooks, manuals, etc.

659.1 / BRI