Perloff, Richard M. <br/><br/>
The dynamics of persuasion :  communication and attitudes in the 21st century / 
Richard M. Perloff. 
 - 4th ed. 
 - New York :  Routledge,  c2010. 
 - xvi, 425 p. :  ill. ;  24 cm. 
 - Communication series .
 - Communication series .
<br/><br/> Previous ed: New York : Lawrence Erlbaum Associates,  3rd ed., c2008. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns. 
<br/><br/><label>ISBN: </label>9780415805674 (hbk) 0415805678 (hbk) 9780415805681 (pbk) 0415805686 (pbk) 9780203870327 (ebk.) 0203870328 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Mass media--Psychological aspects.<br/>Attitude change.
<br/><br/><label>Dewey Class. No.: </label>153.852  / PER 2010