TY  - BOOK
AU  - Borchers,Timothy A.
TI  - Persuasion in the media age
SN  - 0071131620
U1  - 302.23 
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Mass media
KW  - Persuasion (Rhetoric)
N1  - Includes bibliographical references (p. 446-456) and index; Preface. - Pt. I : Concepts of Persuasion. 1. Persuasion in Contemporary Society. 2. Theories of Persuasion. 3. Persuasion and Ethics in the Media Age. - Pt. II : Variables of Persuasion. 4. Media Influences on Persuasion. 5. Understanding the Audience. 6. Persuasion and Visual Images. 7. Persuasion and Language. 8. Persuasion and Culture. 9. The Persuasiveness of the Source. 10. The Reasoning Process. 11. Motivational Appeals. - Pt. III : Contexts and Applications of Persuasion. 12. Political Persuasion. 13. Persuasive Movements. 14. Advertising. 15. Interpersonal Persuasion. 16. Creating Persuasive Presentations. - Glossary. - References. - Credits. - Index
ER  -