Gripsrud, Jostein. <br/><br/>
Understanding media culture / 
Jostein Gripsrud 
 - London :  Arnold,  c2002. 
 - 330 p. :  ill. ;  23 cm. 
<br/><br/> Originally published as : Mediekultur, mediesamfunn. Oslo : Scandanavian University Press, 1999 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Acknowledgements. -- Pt. 1. The audience and the media: 1. Identity: the media and our understanding of ourselves. - 2. Influence: the media's power - and our own. - 3. Distinctions: social difference, lifestyle and taste. -- Pt. 2. Perspectives on media texts: 4. Semiotics: signs, codes and cultures. - 5. Hermeneutics: interpretation and understanding. - 6. Rhetoric: language, situation, purpose. -  7. Narratology: the forms and functions of stories. -- Pt. 3. Production: contexts and conditions: 8. Public sphere and democracy: ideals and realities - 9. Broadcasting: technology, society and policy - 10. Production: creativity, contexts and power. - Bibliography. - Index. 
<br/><br/><br/>Translated from Norwegian. 
<br/><br/><label>ISBN: </label>0340720352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture.<br/>Mass media--Influence.<br/>Mass media--Social aspects.
<br/><br/><label>Dewey Class. No.: </label>302.23  / GRI