TY  - BOOK
AU  - Gripsrud,Jostein
TI  - Understanding media culture
SN  - 0340720352
U1  - 302.23 
PY  - 2002///
CY  - London
PB  - Arnold
KW  - Mass media and culture
KW  - Mass media
KW  - Influence
KW  - Social aspects
N1  - Originally published as : Mediekultur, mediesamfunn. Oslo : Scandanavian University Press, 1999; Includes bibliographical references and index; Acknowledgements. -- Pt. 1. The audience and the media: 1. Identity: the media and our understanding of ourselves. - 2. Influence: the media's power - and our own. - 3. Distinctions: social difference, lifestyle and taste. -- Pt. 2. Perspectives on media texts: 4. Semiotics: signs, codes and cultures. - 5. Hermeneutics: interpretation and understanding. - 6. Rhetoric: language, situation, purpose. -  7. Narratology: the forms and functions of stories. -- Pt. 3. Production: contexts and conditions: 8. Public sphere and democracy: ideals and realities - 9. Broadcasting: technology, society and policy - 10. Production: creativity, contexts and power. - Bibliography. - Index
ER  -