TY  - BOOK
AU  - Oelkers,Dotty Boen
TI  - Travel and tourism marketing
SN  - 0538442859 (pbk.)
U1  - 338.4791 
PY  - 2007///
CY  - USA
PB  - Thomson South-Western
KW  - Tourism
KW  - Marketing
N1  - 1. Travel and tourism industry - 2. Travel regulations and risk - 3. Travel and tourism careers - 4. Travel and tourism industry segments - 5. Transportation and tour management - 6. Business and leisure travel markets - 7. Travel marketing research - 8. Travel and tourism technology - 9. Economic impact of travel and tourism - 10. Travel and tourism promotion and sales - 11. Legal issues in travel and tourism - 12. Creating a travel and tourism business - Index
ER  -