TY  - BOOK
AU  - Crawford,C.Merle
AU  - Di Benedetto,C.Anthony
TI  - New products management
SN  - 0071175164
U1  - 658.575 
PY  - 2000///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - New products
KW  - Management
N1  - Pt. I. Overview And Opportunity Identification/Selection. 1. The Menu. 2. The New Products Process. 3. Opportunity Identification and Selection: Strategic Planning for New Products. - Pt. II. Concept Generation. 4. Preparation and Alternatives. 5. Problem-Based Ideation. 6. Analytical Attribute Approaches: Introduction and Perceptual Mapping. 7. Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques. - Pt. III. Concept/Project Evaluation. 8. The Concept Evaluation System. 9. Concept Testing. 10. The Full Screen. 11. Sales Forecasting and Financial Analysis. 12. Product Protocol. - Pt. IV. Development. 13. Design. 14. Development Team Management. 15. Special Issues in Development. 16. Product Use Testing. - Pt. V. Launch. 17. Strategic Launch Planning. 18. Implementation of the Strategic Plan. 19. Market Testing: Pseudo Sale Methods. 20. Market Testing Continued: Continued: Controlled Sale and Full Sale. 21. Launch Management. 22. Public Policy Issues. - Bibliography. - Appendix A : Sources of Ideas Already Generated. - Appendix B : Other Techniques of Concept Generation. - Appendix C : Small's Ideation Stimulator Checklist. - Appendix D : The Marketing Plan. - Appendix E : Guidelines for Evaluating a New Products Program. - Index
ER  -