Dunn, John,  1949- <br/><br/>
Advertising / 
by John Dunn 
 - San Diego, Calif. :  Lucent Books,  c1997. 
 - 112 p. :  ill. ;  24 cm. 
 - Lucent overview series .
<br/><br/>Introduction. - Ch. One. The function of advertising. - Ch. Two. Advertising tactics. - Ch. Three. Truth in advertising. - Ch. Four. Advertising and politics. - Ch. Five. Advertising and politics. - Ch. Six. Advertising and the issue of free speech. - Suggestions for further reading. - Works consulted. - Index. - About the author. - Picture credits. 
<br/><br/> Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech. 
<br/><br/><label>ISBN: </label>1560061820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Juvenile literature.
<br/><br/><label>Dewey Class. No.: </label>659.1  / DUN