TY  - BOOK
AU  - Carmichael,Matt
TI  - BUYographics: how demographic and economic changes will reinvent the way marketers reach consumers 
SN  - 9781137278630 (hardback)
U1  - 658.834 
PY  - 2013///]
CY  - New York
PB  - Palgrave Macmillan
KW  - Consumer behavior
KW  - Social aspects
KW  - Age
KW  - Consumption (Economics)
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -