Doyle, Peter,  1943 June 23-2003. <br/><br/>
Marketing management and strategy / 
Peter Doyle. 
 - 3rd ed. 
 - Harlow :  Pearson Education,  c2002 
 - xviii, 446 p. :  ill. ;  25cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Management: objectives and tasks - 2. The customer-led business - 3. Segmentation, positioning and the marketing mix - 4. Strategic market planning - 5. Market dynamics and competitive strategy - 6. Building successful brands - 7. Innovation and new product development - 8. Pricing policy: delivering value - 9. Communication strategy - 10. Managing personal selling - 11. Managing marketing channels - 12. Marketing in service businesses - 13. Turnaround management - 14. Marketing in the twenty-first century. 
<br/><br/><label>ISBN: </label>0273651501 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / DOY