Warner, Charles,  1932- <br/><br/>
Media selling :  broadcast, cable, print and interactive / 
Charles Warner, Joseph Buchman. 
 - 3rd ed. 
 - Ames, Iowa :  Iowa State Press,  c2004. 
 - xiv, 598 p. :  ill. ;  26 cm. 
<br/><br/> Rev. ed. of:  Broadcast and cable selling. 2nd ed. 1993. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I: The marketing/media ecology and selling -- Part II: Attitude, emotional intelligence, and skills -- Part III: Knowledge -- Part IV: Opportunities, preparation, and persistence -- Part V: The future -- Part VI: Appendixes -- Index. 
<br/><br/><label>ISBN: </label>0813804175 (pbk.) 9780813804170 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Broadcast advertising.<br/>Selling--Advertising, Newspaper.<br/>Selling--Advertising, Magazine.<br/>Selling--Advertising, Outdoor.
<br/><br/><label>Dewey Class. No.: </label>659.130688  / WAR