TY  - BOOK
AU  - Warner,Charles
AU  - Buchman,Joseph
AU  - Warner,Charles
TI  - Media selling: broadcast, cable, print and interactive 
SN  - 0813804175 (pbk.)
U1  - 659.130688 
PY  - 2004///
CY  - Ames, Iowa
PB  - Iowa State Press
KW  - Selling
KW  - Broadcast advertising
KW  - Advertising, Newspaper
KW  - Advertising, Magazine
KW  - Advertising, Outdoor
N1  - Rev. ed. of:  Broadcast and cable selling. 2nd ed. 1993; Includes bibliographical references and index; Part I: The marketing/media ecology and selling -- Part II: Attitude, emotional intelligence, and skills -- Part III: Knowledge -- Part IV: Opportunities, preparation, and persistence -- Part V: The future -- Part VI: Appendixes -- Index
ER  -