TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico, Michael.
TI  - Marketing
SN  - 0538882158
U1  - 658.8 
PY  - 1999///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Marketing
N1  - Includes bibliographical references (p. 672-683) and indexes; Accompanied by 1 computer laser optical disc (4 3/4 in.) : Principles of Marketing : an interactive approach: ISBN : 0324004125
ER  -