TY  - BOOK
AU  - Sissors,Jack Zanville
AU  - Baron,Roger B.
AU  - Ephron,Erwin
TI  - Advertising media planning
SN  - 0844215635 (hbk.)
U1  - 659.111 
PY  - 2002///
CY  - Chicago, IL
PB  - McGraw-Hill
KW  - Advertising media planning
ER  -