TY  - BOOK
AU  - Baker,Michael J.
AU  - Hart,Susan J.
TI  - Product strategy and management
SN  - 0130653683
U1  - 658.56 
PY  - 1999///
CY  - London
PB  - Prentice Hall Europe
KW  - New products
KW  - Management
KW  - Case studies
KW  - Product management
N1  - Includes bibliographical references and index
ER  -