TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Malhotra,Naresh K.
TI  - Wiley international encyclopedia of marketing
SN  - 9781405161787 (set of 7 v.)
U1  - 658.8003 
PY  - 2011///
CY  - Chichester
PB  - Wiley
KW  - Marketing
KW  - Encyclopedias
N1  - v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index
ER  -