Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund 
 - 8th ed. 
 - Australia :  Thomson,  c2003 
 - xxi , 744p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0324181485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK