TY  - BOOK
AU  - Larson,Charles U.
TI  - Persuasion: reception and responsibility 
SN  - 0534522815
U1  - 303.342 
PY  - 1998///
CY  - Belmont, Calif.
PB  - Wadsworth
KW  - Persuasion (Psychology)
N1  - Pt. I. Theoretical premises. Ch. 1. Persuasion in today's world. Ch. 2. Perspectives on Ethics in persuasion. Ch. 3. Approaches to persuasion research. Ch. 4. The making, use, and misuse of symbols. Ch. 5. Tools for analyzing language and other symbols. - Pt. II : Identifying persuasive first premises. Ch. 6. Process premises : The tools of motivation. Ch.7. Content premises in persuasion.  Ch. 8. Cultural premises in persuasion. Ch. 9. Nonverbal messages in persuasion. - Pt. III : Applications of persuasive premises. Ch. 10. The persuasive campaign or movement. Ch. 11. Becoming a persuader. Ch. 12. Modern media and persuasion. Ch. 13. The techniques of propaganda. Ch. 14. The useof persuasive premises in advertising. - Epilogue. - Index
ER  -