Humby, Clive.

Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips. - Sterling, VA : Kogan Page, c2004. - x, 276 p. ; 24 cm.

Includes bibliographical references and index.

074943578X


Tesco (Firm)--History--20th century.


Customer loyalty programs--Great Britain--Case studies.

658.812 / HUM