Bednall, Schiffman. <br/><br/>
Consumer behaviour / 
Schiffman Bednall, Watson Kanuk. 
 - xii, 660 pages ;  25 cm 
<br/><br/><label>ISBN: </label>0724802207 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.8342  / BED