TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 9812401229 (pbk)
U1  - 658.8342 
PY  - 2001///
CY  - Cincinnati, Ohio, Singapore
PB  - Thomson Learning
KW  - Consumer behavior
KW  - Motivation research (Marketing)
ER  -