TY  - BOOK
AU  - Reynolds,Christopher
TI  - Global logic: the challenge of globalisation for Southeast Asian business 
SN  - 0130093181 (pbk.)
U1  - 338.70959 
PY  - 2002///
CY  - Singapore
PB  - Prentice Hall
KW  - Business enterprises
KW  - Asia, Southeastern
KW  - Competition, International
KW  - Financial crises
KW  - Southeast Asia
KW  - Globalization
KW  - Economic aspects
KW  - Economic conditions
N1  - Preface. - Acknowledgements. - Acronyms. - Introduction: Challenges to Convertional Wisdom. - 1. A Review of the Growth of Global Business. - 2. Globalisation Defined. - 3. The Southeast Asian Economic Miracle and International Trade Theory. - 4. The Growth of Regionalism. - 5. Global Finance and Southeast Asia. - 6. Southeast Asian Business Systems. - 7. The Financial Crisis as a 'Critical Event" for the Guanxi Business System. - 8. Redefining Conpetition. - 9. A Global Management Approach. - 10. A Global Marketing Approach. - 11. Global Business Stratedies for Southeast Asian Business. - 12. Engaging the Future: Critical Conversations for Southeast Asian Business. - Index
ER  -