Temporal, Paul. Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott - Singapore : John Wiley, c2001. - xii, 211 p. : ill. ; 24 cm. Includes index. ISBN: 0471846155 (hbk.) 9780471846154 (hbk.) Subjects--Topical Terms: Relationship marketing.Branding (Marketing) Dewey Class. No.: 658.827 / TEM