TY  - BOOK
AU  - Temporal,Paul
AU  - Trott,Martin
TI  - Romancing the customer: maximizing brand value through powerful relationship management 
SN  - 0471846155 (hbk.)
U1  - 658.827 
PY  - 2001///
CY  - Singapore
PB  - John Wiley
KW  - Relationship marketing
KW  - Branding (Marketing)
N1  - Includes index
ER  -