Focus groups : a practical guide for applied research /
by Richard A. Krueger & Mary Anne Casey
- 3rd ed.
- Thousand Oaks, Calif. : SAGE, c2000
- xvi, 215 p. : . ill. ; 25 cm.
Preface. - Acknowledgments. - 1. Overview of Focus Groups. - 2. Planning the Focus Group Study. - 3. Developing a Questioning Route. - 4. Participants in a Focus Group. - 5. Moderating Skills. - 6. Analyzing Focus Group Results. - 7. Reporting. - 8. Styles of Focus Group Research. - 9. Adapting Focus Groups to Audiences and Environments. - 10. Modifications of Focus Groups. - 11. Answering Questions About the Quality of Focus Group Research. - References. - Index. - About the Authors.