Marketing management :  an Asian casebook / 
Hellmut Schutte ... [et al.] 
 - Singapore :  Pearson / Prentice Hall,  c2004. 
 - viii, 323 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9812445617 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia--Case studies.<br/>Marketing--Management--Asia--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAR