TY  - BOOK
AU  - Schütte,Hellmut
TI  - Marketing management: an Asian casebook 
SN  - 9812445617 (pbk.)
U1  - 658.802 
PY  - 2004///
CY  - Singapore
PB  - Pearson / Prentice Hall
KW  - Marketing
KW  - Asia
KW  - Case studies
KW  - Management
ER  -