Book, Albert C. <br/><br/>
Fundamentals of copy & layout / 
 Fundamentals of copy and layout 
Albert C. Book, C. Dennis Schick. 
 - 3rd ed. 
 - Lincolnwood, Ill. :  NTC/Contemporary Pub.,  c1997. 
 - viii, 278 p. :  ill. ;  28 cm. 
<br/><br/>Introduction. - Pt. I. Creative philosophies. - Pt. II. Copy. Ch. 1. Researching the ad. Ch. 2. Preparing to write. Ch. 3. Writing the ad. Ch. 4. The headline. Ch. 5. Copyediting. Ch. 6. Copyfitting. - Pt. III. Layout. Ch. 7. Elements. Ch. 8. Materials. Ch. 9. Illustrations. Ch. 10. Organization of the ad. Ch. 11. Typography. Ch. 12. The finished product. - Pt. IV. Print media. Ch. 13. Newspapers. Ch. 14. Classified. Ch. 15. Consumer magazines. Ch. 16. Business publications. Ch. 17. Direct mail. Ch. 18. Out-of-home media. Ch. 19. Promotional products/specialty advertising. Ch. 20. Yellow pages advertising. - Pt. V. Broadcast and interactive media. Ch. 21. Radio. Ch. 22. Television. Ch. 23. Internet advertising. - Pt. VI. Conclusion. Cases. - Glossary. - Index. - About the authors. 
<br/><br/><label>ISBN: </label>0844230243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.132  / BOO