TY  - BOOK
AU  - Rayport,Jeffrey F.
AU  - Jaworski,Bernard J.
TI  - Introduction to e-commerce
SN  - 0072510242
U1  - 658.84 
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin/marketspaceU
KW  - Electronic commerce
N1  - "With contribution by breakaway solutions" - Cover; 1. A framework for E-commerce. - Pt. I. The basic technology of the Internet and the Web. 2. Introduction to the Web and Internet. 3. The basics of doing business on the Internet. 4. Framing market opportunity. - Part II. Strategy formulation for new-economy firms. 5. Business models. 6. Customer interface. 7. Market communications and branding. 8. Strategy implementation. 9. Metrics. - Part III. Technology infrastructure. 10. B2B grows up. 11. Collaborative commerce. - Pt. IV. Capital infrastructure. 12. Early-stage business development: human and financial capital. 13. Working with funders. - Pt. V. Media infrastructure. 14. Media transformation. 15. The future of media usage. - Pt. VI. Public policy infrastructure. 16. Public policy : regulation. 17. Internet and society. - Appendix A : Sample business plan. - Appendix B : Contributing authors. - Glossary. - Index
ER  -