Perreault, William D.,  Jr. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. 
 - 18th ed. 
 - New York :  McGraw-Hill/Irwin,  c2011. 
 - xxxix, 746, [41] p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073529950 (hbk.) 0073529958 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER 2011