TY - BOOK AU - Adams,Paul TI - Writing right for today's mass media: a textbook and workbook with language exercises SN - 0830414568 U1 - 808.06607 PY - 1998/// CY - [United States]. PB - Wadsworth KW - Journalism KW - Authorship KW - Mass media KW - Report writing KW - Reporters and reporting N1 - Preface. - Chapters. - Part One: Writing for media audiences. - 1. The writer. - 2. The mass media. - 3. The audience. - 4. News values. - 5. Story organization. - 6. Writing direct leads. - 7. Writing delayed leads. - 8. Story body. - 9. Sources. - 10. Attribution. - 11. Quotations. - 12. Complex stories. - 13. Revising stories. - 14. Interviewing. - 15. Organizing for news. - 16. Tools of reporting. - 17. Feature writing. - 18. Covering meeting & speeches. - 19. Persuasive writing. - 20. Writing for broadcast. - 21. Writing for advertising. - 22. writing for public relations. - 23. Law and ethics. - Part Two: Building writing skills. - 24. Writing concisely. - 25. Writing with precision. - 26. Writing powerfully. - 27. Writing smoothly. - 28. Writing clearly. - 29. Writing with color & imagery. - 30. Writing conversationally. - 31. Writing objectively. - 32. Writing with unity. - 33. Writing by the numbers. - 34. Writing correctly. - Appendixes. - A: editing copy. - B: Print copy formats. - C: Print media style. - D: Broadcast copy formats. - E: Broadcast media style ER -