Marketing : real people, [real] choices /
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
- 6th ed.
- Upper Saddle River, NJ : Prentice Hall, c2009.
- xxi, 602 p. : ill. (chiefly col.), map ; 28 cm.
Includes bibliographical references (p. 554-567) and index.