Essentials of marketing : a global-managerial approach /
William D. Perreault, Jr., E. Jerome McCarthy.
- 9th ed.
- Boston : Irwin/McGraw-Hill, c2003
- xxxii, 624 [31] p. ; 28 cm. + 1 CD-ROM
- McGraw-Hill/Irwin series in marketing .
1 CD-ROM : CD-ROM to accompany Essentials of Marketing : a global managerial approach. 9th ed. Accompanied by: Applications in basic marketing : clippings from the popular business press. 2002-2003 ed. / William D. Perreault Jr., E. Jerome McCarthy (ix, 214 p. ; 26 cm.), c2003.