Malhotra, Naresh K. <br/><br/>
Basic marketing research :  applications to contemporary issues / 
Naresh K. Malhotra 
 - Upper Saddle River, N.J. :  Prentice Hall International,  c2002 
 - xxxiii, 685 p. :  ill. (some col.) ;  26 cm. +  1 electronic optical disc (CD-ROM ) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>1 electronic optical disc (CD-ROM) : SPSS Student version 10.0 for Windows, Prentice Hall ed. [to accompany] Basic marketing research. ISBN 0130359181 
<br/><br/><label>ISBN: </label>0130090484 (Int. ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL