TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Basic marketing research: applications to contemporary issues 
SN  - 0130090484 (Int. ed.)
U1  - 658.83 
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall International
KW  - Marketing research
N1  - Includes bibliographical references and indexes; 1 electronic optical disc (CD-ROM) : SPSS Student version 10.0 for Windows, Prentice Hall ed. [to accompany] Basic marketing research. ISBN 0130359181
ER  -