Churchill/Ford/Walker's sales force management /
Sales force management
Mark W. Johnston, Greg W. Marshall.
- 7th ed.
- Boston : McGraw-Hill/Irwin, 2003.
- xx, 603 p. : ill. ; 27 cm. + 1 electronic optical disc (CD-ROM)
- McGraw-Hill/Irwin series in marketing .
Includes index Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill.
1 electronic optical disc (CD-ROM) : Microsoft excel spreadsheets CD-ROM for use with Churchill/Ford/Walker's sales force management by Mark W. Johnston, Greg W. Marshall.ISBN : 0072466537