TY  - BOOK
TI  - Marketing management: a strategic, decision-making approach 
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0071123075 (Int.ed.)
U1  - 658.8 
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Boyd, Harper W
KW  - Marketing
KW  - Management
N1  - 1 CD-ROM : GAMAR 3 CD-ROM to accompany Marketing management by Jean Claude larreche (INSEAD); Includes bibliographical references and indexes
ER  -