Media economics :  theory and practice / 
edited by Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco. 
 - Third edition. 
 - 1 online resource (ix, 301 pages) :  illustrations 
 - LEA's communication series .
 - LEA's communication series. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>1410609685 (electronic bk.) 9781410609687 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>338.4/730223