TY  - BOOK
AU  - Alexander,Alison
AU  - Owers,James
AU  - Carveth,Rod
AU  - Hollifield,C.Ann
AU  - Greco,Albert N.
TI  - Media economics: theory and practice 
T2  - LEA's communication series
SN  - 1410609685 (electronic bk.)
U1  - 338.4/730223 22
PY  - 2004///
CY  - Mahwah, N.J.
PB  - Lawrence Erlbaum
KW  - Mass media
KW  - Economic aspects
KW  - Electronic books
N1  - Includes bibliographical references and indexes
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=102227
ER  -