Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz. 
 - 11th ed. 
 - Mason, Ohio :  South-Western/Thomson Learning,  c2004. 
 - li, 599 p. :  col. ill. ;  29 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Set of 4 sound discs : Contemporary Marketing : Audio Chapter Review ISBN 0324192150.  CD-ROM : Contemporary Marketing : Xtra ISBN 0324192142. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324185103 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOO